Tillster

UX/UI Designer

Design and develop market-leading, robust user experiences for global and well-renowned brands by leveraging the web, mobile, digital signage, kiosk, and other clients/user-focused mediums.

Working with product management and the internal analytics team we figured out the issue lies within Google map’s address look-up services.
Conducted competitve research on delivery apps in Guatemala:

- Pedidos Ya
- McDonald's Express
- Hugo
- Uber Eats: Food Delivery

Through our data, we know user’s using location services had the least problems receiving their orders. Therefore we decided to really encourage users to use the location services more by adding a pop-up at the start of the localization experience.

Based on our research we found out that people in Guatemala use city neighborhoods to be able to pin-point their location. Therefore for the users that didn’t localize, they would use their neighborhoods to get them close to their location, then with the help of a map they can find their delivery address.